Training
I run in-person and online training on a range of topics relating to marketing and audience development.
My training aims to build in-house expertise and empower teams, by equipping them with knowledge, skills, confidence and inspiration.
Topics related to marketing and audience development, for example developing a marketing strategy, marketing on a budget, creating an audience development plan, engaging audiences, undertaking consultation, campaign planning and evaluation.
Training sessions are interactive and can include frameworks, templates, tools, best practice examples and inspiration, and handouts.
I have achieved the Advanced Train the Trainer award from the College of Public Speaking, certified by ILM and NCFE.
Quotes from training participants
“Excellent speaker. Christina is clearly extremely knowledgably about the subject and gave the information clearly and concisely with no jargon.”
“Christina was excellent, easy to understand and she explains things very well.”
“The speaker was wonderful, with clear information, examples, and ideas to help small marketing teams.”
“The session was well pitched, excellent handouts and clear objectives. Very good response from Christina to the needs of the organisation.”
“Christina was excellent and her overview of marketing, especially her discussion of how to approach a campaign, was the best bit!”
“The session was very informative, a good mix of practical info, discussion and exercises, and to engage with other participants. The trainer was excellent and gauged the audience perfectly.”
“A fabulous presentation that provided a comprehensive array of ideas to select from, to narrow down and to test. Thank you for all three sessions.”
“Clear, well-structured delivery and practical content.”
“Excellent session, thank you so much, some definite lightbulb moments as why our family footfall is not improving.”
Case studies
Arts Marketing Association
I’ve run a range of online training webinars and workshops for the Arts Marketing Association. Topics have included strategic marketing planning, re-engaging with your audiences and digitally excluded audiences. Webinar presentations have been to over 100 people, whilst the workshops have been for 15-30 participants and included a range of exercises.
The Association of Independent Museums (AIM)
I’ve run a series of online sessions as part of AIM’s Hallmarks at Home programme which have covered marketing planning, marketing on tight budgets and marketing and communication as museums re-opened from the pandemic. The sessions have involved a presentation to a group of participants from museums from across the country, facilitating a discussion with them and providing follow-up resources.
Museum Development Midlands
I have run a series of online training webinars for Museum Development Midlands on a range of topics including how to write a marketing plan, audience trends, audience development plands, online marketing, and marketing on tight budgets.
Archives and Records Council Wales
I delivered a series of training workshops the the Archives and Records Council Wales, covering how to create an audience development plan, audience data collection, and monitoring and evaluation.
Social Enterprise Academy
I’ve run several marketing strategy workshops for the Social Enterprise Academy, including for their Steps to Sustainability programme.
SHARE Museums East
I have run a range of in-person and online training for SHARE Museums East on topics including museum brands, visitor leaflets, audience development, visitor surveys, and marketing and communications during and in the aftermath of the Covid-19 pandemic.
Other clients
I’ve also delivered in-person and online training for a range of other organisations including:
the Association for Suffolk Museums
Babylon Arts
the Being Human Festival
Brent Council
China Exchange
Enfield Council
Essex Heritage Engagement & Learning group
GEM - Group for Educators in Museums
Hampshire Military Museums Network
Irish Museums Association
the Making of Us programme
Museums Galleries Scotland
Museums Norfolk
Norfolk Archaeological Trust
Norfolk Museums Service
Northern Ireland Museums Council
the University of Bedfordshire
the University of Sheffield.
Testimonials
“I've found working with Christina a complete pleasure. She developed and delivered some online training for us on Strategic Marketing and Audience Engagement. The content of the training hit the brief and it was current, relevant and found to be really useful. The process of working together was smooth, with Christina always quick to respond and deliver. Hopefully we'll be working together again soon.”
Lucy Jamieson, Head of Programme, Arts Marketing Association ”Christina has worked with AIM writing our new Marketing Success Guide and leading Marketing and Communications workshops as part of our online Hallmarks at Home programme. It is important to us to work with consultants who are both experts in their field and understand the needs of AIM’s varied membership. Christina’s contribution to developing the programme has been invaluable and it has been a pleasure to work with her. She is organised, knowledgeable and a pleasure to work with."
Margaret Harrison, Head of Programmes, AIM“We have used Christina for audience development training. She is great at working with museum staff and volunteers of all ages and skill levels – they respond well to her, and she really listens to them in turn. […] Christina has worked with SHARE since 2014. She is a joy to work with – she listens carefully, is happy to suggest changes that will improve our brief, and is creative in her approach. […] I would not hesitate to recommend her.”
Jamie Everitt, Regional Museums Development Manager, SHARE Museums East
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