Speaking
I give presentations and talks about marketing, audience development and freelancing in the heritage and cultural sectors.
As well as running training and workshops, I also speak at conferences and as part of panel discussions online and in-person. I can also deliver presentations, lectures and workshops based on my book Marketing Strategy for Museums.
Please get in touch to find out more.
Past speaking engagements include:
Freelancing and consultancy, UEA 2025
Part of a panel speaking about all things freelancing and consultancy for students and alumni of the University of East Anglia.
Sessions for the Arts Marketing Association, 2023
Online webinars on Evaluating marketing campaigns and Digitally excluded audiences.
Museums Galleries Scotland, 2022
Delivered a session about freelancing in the cultural sector.
SWMD event on freelancing, 2021
Facilitated a breakout session with freelancers as part of this event run by South West Museum Development on Collaborating and working for the museum and heritage sector as a freelancer.
This Way Up online conference, 2020
A presentation and part of a panel on freelancing in the cultural sectors for the UK’s film exhibition innovation conference.
Learning Liaison Forum event, 2020
Presented about marketing on a budget to a group of museum learning and education practitioners.
SHARE Museums East Conference, Colchester, 2018
Ran a break-out session on Working with Freelancers.
Museum Freelance Conference,
London, 2017
Introduced the conference and speakers.
Visitor Studies Group Conference, London, 2016
A presentation about an audience development project involving a cohort of 13 museums.
Cause 4’s Heritage Compass Symposium, 2024
Spoke as part of a panel on How can we champion digital to ensure accessibility and reduce barriers to participation?
Introduction to freelancing, 2023
Session for the Northern Irish Museums Council and Irish Museums Association.
Digitally Excluded Audiences webinar, 2021
Ran two webinars for the Arts Marketing Association about digitally excluded audiences, who they are and the implications for our audience development and marketing.
Audience Development Theory & Practice, 2021
A presentation about the impact of the Covid-19 pandemic on small museums in the UK, for this online conference organised by the Leibnitz Centre of Excellence for Museum Education.
Fair Museum Jobs #FMJSummit,
2020
Took part in a panel about working in social media and marketing in museums and presented about freelancing in this careers summit.
Museums + Heritage Show, London,
2017
Gave a presentation on running visitor surveys for museums.
Hampshire Military Museums Network, Portsmouth 2017
A presentation about undertaking visitor surveys.
Regeneration Opportunities for Growth Conference, Waterford, Ireland, 2010
Presented the work of heritage regeneration charity Norwich HEART.
Sessions for AIM, 2023
Sessions on marketing for AIM’s (the Association of Independent Museums) Hallmarks at Home programme: Marketing on tight budgets and Marketing in a cost of living crisis.
Marketing for Being Human Festival, 2023
A presentation to the Being Human Festival event organisations looking at event marketing planning with practical and scalable tips and examples.
Regroup, Rethink, Reset Conference, 2021
Gave a presentation about the challenges and opportunities for museums’ audiences and audience development as a result of the pandemic for SHARE Museums East’s online conference.
SHARE Museums #AllShookUp, 2020
Gave an online presentation about the Museum Freelance survey findings and facilitated discussions about how freelancers and organisations can work together.
South West Fed online conference, 2020
Gave a presentation about Museum Freelance’s work during 2020 and the impact of Covid-19 on freelancers.
Museums Association event, Edinburgh, 2017
Gave a presentation on demystifying non-user consultation, part of a day on audience research.
Visitor Studies Group event,
London, 2017
Part of a panel discussing commissioning audience research and working with freelancers.
Social Enterprise Academy, 2023
Sessions on marketing for the participants of the Social Enterprise Academy’s Steps to Sustainability programme.
Ogilby Army Trust, 2022
A session on Understanding your audiences for the Ogilby Army Trust.
St. Petersburg International Cultural Forum, 2021
Part of a panel discussing audience research strategies and methods as part of the Culture 2.0 Open Lectures.
Museum Freelance survey findings, 2020
Co-presented the findings of the first Museum Freelance survey in an online event for the freelance community.
MA Conference, Brighton,
2019
Gave a presentation about freelancing in the museums and heritage sector.
Museum Next Conference,
London, 2019
Spoke with my Museum Freelance co-director Marge Ainsley about our vision for freelancers in the sector and how we’re driving change.
National Freelancer of the Year event, London, 2016
Part of a panel speaking about freelancing at this event organised by IPSE.
MA Conference,
Cardiff,
2015
Co-ran a workshop on perceptions and prejudice relating to visitor research.
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Get in touch
Need a speaker on marketing, audience development or freelancing
in the cultural sector? I’d love to chat!

