Marketing strategy

I create marketing strategies and audience development plans that provide a clear approach and framework with actionable recommendations.

Strategies help organisations find and connect with audiences, and support their goals such as resilience, income generation and diversifying audiences.

I delve into organisations, asking questions and undertaking research. I work in partnership with their teams to ensure their ideas and knowledge are captured, and there is internal buy-in.

The resulting strategy is insight-driven, pragmatic and tailored to your organisation to support your overall mission.

Audience development plans

I create audience development plans that help organisations to identify and connect with their audiences..

Audience development plans help organisations identify, prioritise and engage audiences, providing a clear roadmap and action plan.

I can work with an organisation’s existing data, or undertake fresh audience and non-user research and consultation as part of an audience development project.

I work in partnership with their teams to ensure a range of ideas and expertise are captured, and there is internal buy-in.

The resulting audience development plan is insight-driven and appropriate to your organisation’s overall mission, resources and timescales.

Training

I run training on a range of topics relating to marketing and audience development, for example developing strategy, engaging audiences, undertaking consultation, executing campaigns and evaluation.

My training aims to build in-house expertise and empower teams, by equipping them with knowledge, skills, confidence and inspiration.

Training sessions are interactive and can include frameworks, templates, tools, best practice examples and inspiration, and handouts.

I have achieved the Advanced Train the Trainer award from the College of Public Speaking, certified by ILM and NCFE.

I’m happy to travel and can deliver training in-person or online through clients’ choice of video software such as Zoom or Teams.

Workshop facilitation

I facilitate engaging workshops that enable every voice to be heard and insight to be considered by the group.

The workshops help teams achieve consensus; explore organisational mission, vision, purpose and creative direction; action plan; and reflect back on projects.

I design workshops that fit clients’ requirements, structuring them to ensure workshop aims are met and encouraging constructive contributions and understanding.

Having been trained by the Institute of Cultural Affairs in Group Facilitation Methods, I frequently use and build on their Focused Conversation Method and Consensus Workshop Method in workshops that I facilitate.

I’m currently facilitating workshops online through clients’ choice of video software such as Zoom, making the most of a range of interactive features to enable participation.

Evaluation and research

I undertake audience and non-user research and consultation, and front-end, formative and summative evaluation that provide insights and add value to organisations and projects.

For example, this can help you to understand your audiences and potential audiences; provide an unbiased assessment of your project; or identify lessons learned for the future.

Work can include a range of activities appropriate to the client’s needs, such as visitor surveys, creative methods such as button drops and graffiti walls, facilitating focus groups, creating evaluation frameworks, data analysis, facilitating staff reflections workshops, and producing reports and presentations on findings.

I’m passionate about generating insights that make a difference, lead to lightbulb moments and can embed or develop more effective ways of working.