Audience data project completed
I’ve just completed a project for the Museum of East Dorset to support the team to better understand its existing audiences, identify under-represented audiences and create a plan for data collection. Ultimately this will help to ensure the museum is embedded within its community and remains relevant and sustainable in the long-term.
The project involved:
An audit of existing audience data collection methods and data captured
Creating a report of existing data about current audiences
Identifying under-represented audiences and non-users
Creating an audience data collection plan
Delivering a training webinar to staff
Providing recommendations for future research and consultation.
The project was funded by Museum Development South West as part of the Growing Together programme.
“Mega thank you for working with us, and for managing to smash through all of it ahead of deadline. If anyone so much as mentions the word data to me, I will now scream CHRISTINA LISTER at them and send them your way. And with any luck, at some point we’ll get another grant to work with you so you can revolutionise something else here!”
The image is of the Museum’s absolutely wonderful sensory cart which includes things like sensory backpacks, ear defenders and craft materials.