Marketing and audience development training webinars

I’ve just finished delivering several series of online training for three museum development organisations: Museum Development Midlands, Museum Development South East and Museum Development South West. Topics included:

·         How to write a marketing plan

·         Navigating audience development

·         Marketing on tight budgets

·         Creating an audience development plan

·         Understanding users and non-users

·         Introduction to online marketing.

There was a great range of participants and brilliant questions and discussions in each, sharing common challenges, experiences and ideas.

News post cover photo by Melanie Deziel on Unsplash

 

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Audience development plan for Samuel Johnson Birthplace Museum

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A look back at 2024