Marketing strategy with Jane Austen's House

I'm really excited to start work with Jane Austen’s House Museum in Hampshire on a marketing strategy project. It’s part of a broader range of work funded by the Heritage Lottery Fund’s Resilient Heritage grant, aimed at improving the resilience of the museum by auditing and improving several key areas of operations, one of which is marketing.

The project kick-off also coincides beautifully with my current bookclub read which is Persuasion by Jane Austen!